Secret Shopping: The Key to Guest Services Success

Secret Shopping: The Key to Guest Services Success

We all have blind spots when it comes to our first impressions team. Too easily, we think we’re addressing the needs of our guests, but often we can be missing something that’s right under our nose, If you’re not familiar with the concept, secret...
Turn your morning coffee into an investment

Turn your morning coffee into an investment

As much as we love to talk about the systems and structures that have to be in place to make an impact for your guests’ first impression, those systems and structures only function if you’ve built a team –  a team made up of real-life people. I know,...
When Does A Guest’s First Impression Begin?

When Does A Guest’s First Impression Begin?

The lights are set perfectly, musicians have rehearsed well and executed the first song flawlessly, the countdown video cued on time, and yet, the bag of smelly garbage sitting just outside the front door of your church, or the grumpy parking lot person who...
My church can’t add permanent signage. What are my options?

My church can’t add permanent signage. What are my options?

Here’s some great news for you: You have lots of options for non-permanent signage, both indoor and outdoor! There are a couple of situations where this is the case: In the case of a portable church, each week, you’re walking into a rented space that...
Visual Consistency: When to insist and when to resist

Visual Consistency: When to insist and when to resist

Visual consistency is a powerful tool because our brains are wired to recognize patterns. We recognize the McDonalds’ “M” while driving down the highway, the Apple logo on the back of a MacBook from across the coffee shop, and the look of your...

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There are 5 essential players on your church's first impressions team. Learn each player's part and how to find the right personalities to fill those roles.

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